The Convention People’s Party (CPP) has begun an ambitious rebranding and restructuring process as part of efforts to revive its image and strengthen its political base ahead of the 2028 general elections.
The move forms part of a broader strategy to reconnect with the Ghanaian electorate, particularly the youth, and to restore the ideals of the party’s founder, Dr Kwame Nkrumah, whose vision of social justice, self-reliance, and pan-African unity remains central to the CPP’s philosophy.
Speaking at a press briefing in Accra, the party’s leadership announced that the rebranding exercise will include organisational reforms, communication restructuring, digital engagement, and grassroots mobilisation across all regions.
According to the leadership, the initiative aims to modernise the party’s operations, build a stronger digital presence, and project a renewed sense of purpose that resonates with contemporary Ghanaian voters.
“The CPP is not just a party of the past — it’s a movement for the future. We are rebuilding to reclaim our position as a credible political force that champions the true aspirations of the Ghanaian people,” a party spokesperson stated.
The rebranding campaign will also focus on policy renewal, youth inclusion, and women’s empowerment, ensuring that the CPP’s message of equity and development aligns with the nation’s current economic and social challenges.
As Ghana’s political landscape continues to evolve, the CPP’s transformation drive signals its readiness to compete vigorously in 2028 and beyond, positioning itself as a strong alternative to the dominant political parties.
