Cycling enthusiasts and residents of Tamale have commended Promasidor Ghana, through its flagship brand Cowbell, for its unwavering commitment to promoting healthy living, wellness, environmental sustainability, and community cleanliness through its annual Cowbell Bike Caravan.
The 20-kilometre fun and non-competitive cycling event brought together over 740 participants from Tamale and surrounding communities. The ride began at the Jubilee Park, passing through key routes including the Central Market, Sakasaka Road, Agric Traffic Light, Aliu Mahama Stadium, Lamashegu Roundabout, Tamale Teaching Hospital, and back to the Jubilee Park.
The initiative also encouraged environmental responsibility, as participants were rewarded for collecting empty sachets of Twisco and Cowbell, reinforcing the brand’s advocacy for recycling and environmental cleanliness.
A 46-year-old cyclist, Abdallah Natogmah, praised Cowbell for its consistency in supporting fitness and social wellness in the region.
“Every year, I participate in the Cowbell Bike Caravan to stay fit and healthy. I highly commend the Cowbell brand,” he said.
Another participant, Awal Yahaya, emerged as the grand prize winner after collecting 2,135 empty sachets of Twisco and Cowbell.
“The Cowbell team came to our school to invite us to join the caravan and bring along empty sachets to win prizes. I’m glad my family’s love for Twisco and Cowbell helped me win a brand-new mountain bicycle,” he said joyfully.
Michael Hagan, Marketing Manager of Promasidor Ghana, commended all participants for their enthusiasm and dedication to the event.
“Cowbell has been coming to Tamale annually with the Bike Caravan to promote healthy lifestyles and good nutrition. The cycling culture in Tamale and across the northern region is commendable, and we encourage all cyclists to remain safety-conscious on the road,” he noted.
Throughout the 20-kilometre course, participants were energised and refreshed with Twisco Chocolate drink creamed with Cowbell, ensuring an enjoyable and fulfilling experience.
The Cowbell Bike Caravan continues to serve as a platform for fostering wellness, community engagement, and environmental awareness, reinforcing Promasidor Ghana’s commitment to promoting healthier and happier lives across the country.
